Hilton Garden Inn has started an initiative to refresh lobbies across its entire portfolio by the end of 2013.
“Project Grow” already has been initiated at two pilot locations, including the Hilton Garden Inn in Twinsburg, Ohio, where the new design led to an increase of almost 10 points in guest loyalty scores and a jump of almost 400% in F&B revenue.
Most changes in the new design are FF&E-based, with minimal structural impact, such as live interior plants to create a garden atmosphere and open flow for more guest interaction. “We’ve re-imagined the Hilton Garden Inn pavilion, taking the lobby from a place of transaction to a place of interaction for our guests,” said Adrian Kurre, global head, Hilton Garden Inn. “The new layout and nature-inspired design allow us to visually tell the Hilton Garden Inn story and create a new paradigm for how our team members engage and serve our guests.”