Highgate has announced the appointment of Erica Doyne as chief marketing officer.
Doyne is a marketing executive with nearly two decades of leadership experience across the travel and hospitality industry. Most recently, she served as chief marketing officer of Cardinal Financial, where she established the company’s marketing organization and led brand strategy, customer acquisition and digital product. Previously, she spent nearly two decades with AMResorts and Apple Leisure Group, culminating in a role as senior vice president, marketing & global branding for Hyatt’s Inclusive Collection. During her tenure, she led brand and marketing strategy for a portfolio of 12 luxury resort brands spanning more than 150 properties across Mexico, the Caribbean, Central America and Europe.
Throughout her career, Doyne has launched several resort brands from the ground up, supported the opening of more than 100 resorts and led campaigns under Bain Capital, KKR and KSL Capital Partners ownership.
“Erica is a dynamic and highly accomplished leader who understands the powerful intersection of brand, customer, technology and commercial performance,” said Highgate principal and chief commercial officer Ankur Randev. “Her experience building iconic brands, leading through transformation, and bringing innovative thinking to complex organizations will be incredibly valuable as we continue to evolve Highgate’s commercial strategy.”