HHM grows Independent Collection, names brand VP

HHM’s Independent Collection (iC) has announced three upcoming additions to the portfolio — two Autograph Collection hotels in South Miami Beach and Hotel Oceana in Santa Barbara, California.

At the same time, HHM, formerly known as Hersha Hospitality Management, has promoted Foiz Ahmed to vice president of the Independent Collection, where he will oversee all marketing and branding as well as P&L for the majority of the properties. Ahmed was formerly HHM’s regional director of operations in New York City.

Two Autograph Collection hotels in Miami now managed by HHM, the 75-room Blue Moon Hotel and the 70-room Winter Haven Hotel, will join the iC in early 2014.

Additionally, the 122-room Hotel Oceana in Santa Barbara, which Hersha Hospitality Trust is under agreement to acquire, will join the iC as its first West Coast hotel in the portfolio.

The iC has doubled in size over the past eight months with the West Coast and Miami properties joining the seven current iC hotels, including the recently relaunched Boxer Boston and The Graham Georgetown. The iC’s other properties include three in New York City in addition to The Independent in Midtown Village Philadelphia and Capitol Hill Hotel in Washington, D.C.

HHM currently operates 130 hotels across the United States.