HAWAII Occupancy across the Hawaiian islands gained slightly during the Thanksgiving week compared to a year ago, and more demand translated into higher rates.
Statewide occupancy reached 64.9% for the week ending November 27, which is up from 63.8% a year prior, according to data from STR and Hospitality Advisors LLC. Statewide ADR jumped to US$190.27, which rivals pre-recession pricing.
Maui posted the biggest occupancy gain, up 11.1 percentage points from a year ago to 69.5%, and its state-leading US$249.95 ADR is up 6.6%. Oahu’s 70.1% occupancy rate was the state’s highest, although it was actually off 5.5 percentage points.
The Big Island of Hawaii recorded a meager 49.8% occupancy rate during Thanksgiving week, but that actually represents a gain of 13% year over year. Kauai saw similar results; its 47% occupancy rate is a 3% improvement.