Harrah’s, Starwood launch loyalty program alliance

LAS VEGAS The loyalty programs of Harrah’s Entertainment and Starwood Hotels & Resorts Worldwide have quietly begun a cross-promotional effort, with members of Harrah’s Total Rewards eligible to earn bonus points by staying at Starwood properties in North America.

Through the end of the year, Total Rewards members can earn two bonus credits for every dollar spent at eligible Starwood hotels. Additionally, Total Rewards members will receive exclusive offers for discounted rates at Starwood properties.

To be eligible for the promotion, guests must register prior to booking at