Hard Rock to offer guitars, DJ systems in guestrooms

Hard Rock Hotels & Casinos has rolled out a new amenity program, The Sound of Your Stay, that offers guests free access to guitars, professional sound systems and more.

One part of the program, “picks,” allows guests to choose from a selection of Fender guitars — including Stratocasters, Telecasters and basses — and have one delivered to their room. Hal Leonard also has provided video lessons of some of the greatest guitar anthems of all time.

Currently in beta testing is Hard Rock Hotels & Casinos’ new DJ amenity program, “mix.” Guests can turn their room into a private club, choosing from one of several Traktor Kontrol S2 systems and having it delivered along with a 30-day demo version of Traktor PRO 2 software.

Already an established amenity is “tracks,” through which guests are given a code at check-in to download one of three 15-song playlists curated by music pros and celebrities.

“Music is the soul of the Hard Rock brand, something that truly sets Hard Rock Hotels apart as a travel destination,” said Head of Global Marketing Brian Klein. “The Sound of Your Stay is intended to enhance and expand the musical dimension of our guests’ experience.”