Groupon makes major splash in travel industry with Expedia tie-up

CHICAGO Groupon and Expedia have joined forces to create Groupon Getaways with Expedia, offering deeply discounted travel deals from Expedia’s hotel client base. 

Launching initially in the United States and Canada, Expedia and Groupon plan to include package deals, airline tickets, car rentals, cruises and destination activities among the deal offerings. The deals will follow the Groupon model, in which customers have a limited time to buy a discount voucher good for future travel.

Discounts will be significant—typically around 50% off retail rates found at other online travel sites. Once customers purchases vouchers, they can redeem them later up to the expiration dates.

“Groupon Getaways with Expedia is a fitting complement to our local deals, helping people get out of the house and explore the world,” says Groupon CEO Andrew Mason. “We’re excited to tap into Expedia’s vast network of world-class travel providers, delivering unmatched exposure to them while offering a wonderful service to millions of our subscribers.”

Groupon Getaways with Expedia is expected to launch in late June.