Groupe GM, a global guest amenities provider, is expanding its portfolio with the Alqvimia hotel line, offering a collection of products inspired by natural wellness and sustainability. Developed in collaboration with the Catalonian brand Alqvimia, the line is designed to enhance the guest experience with a sensory journey rooted in botanical ingredients and aromatherapy.
Founded by Idili Lizcano in the Spanish Pyrenees in 1984, Alqvimia, —“alchemy” in Spanish— has a holistic approach to skincare, drawing inspiration from traditional perfumery and botanical knowledge and using pure essential oils and natural ingredients.
The collection’s fragrance profile features a blend of citrus top notes, including lemon, orange, petitgrain and grapefruit, combined with wild lavandin and marjoram. In addition, the products come in sleek black and gold packaging, while the formulations are certified vegan, with up to 99% natural origin ingredients.
To further its eco-friendly approach, the collection features Groupe GM’s 300ml Ecopump dispenser, made from recycled plastics, and the Ecofill dispenser in aluminum, which uses refillable 300ml pouches with traceability features. These large-format solutions aim to reduce plastic waste while offering convenience for hotel operators. The line also includes a 20g RSPO-certified soap to complement the amenities.
“We are thrilled to partner with Alqvimia which has been such a pioneer in the realm of natural wellness to develop a distinctive, eco-conscious amenity line for our clients,” said Laurent Marchand, president of Groupe GM. “This collaboration beautifully reflects the shared commitment of both our companies to quality, authenticity and sustainability. The Alqvimia line offers hotels the opportunity to provide their guests with naturally inspired products, thoughtfully crafted to deliver a sensory journey that evokes beauty and serenity, fostering a sense of harmony and well-being.”
As part of Groupe GM’s Care About Earth program, the Alqvimia hotel line aligns with the company’s efforts to minimize environmental impact. The initiative promotes responsible manufacturing and packaging practices across its product lines.