Groupe GM has announced a new exclusive hotel line in collaboration with French brand Compagnie de Provence. Inspired by natural ingredients and fragrances from the South-East of France, the partnership reflects a shared vision of authenticity and simplicity.
“At Groupe GM, we are proud to join forces with Compagnie de Provence, a brand that embodies passion, heritage, and respect for nature. Together, we’ve crafted a hospitality range that goes beyond amenities; it’s a celebration of authentic care and sustainability, designed to bring moments of calm and rejuvenation to every guest, while honouring our shared responsibility to protect the planet,” said Laurent Marchand, president of Groupe GM.
The new hospitality line is enhanced by the fresh aromatic notes of Compagnie de Provence’s Menthe Basilic line, which draws from the timeless codes of traditional apothecaries. With a minimalist packaging in warm amber tones, the scent aims to evoke freshness and aromatic balance through notes of peppermint and Provençal basil.
The line contains two large, eco-friendly packaging options, including Groupe GM’s EcoFill and Ghost dispensers. The 400 ml patented Ecofill dispenser system uses sealed, changeable pouches for a refillable, traceable solution that reduces waste and simplifies hotel operations. Ghost is a dispenser mounted on a concealed rail, creating the illusion that the product is floating. Its silhouette is inspired by the signature bottle shape of Compagnie de Provence, reinterpreted for the hospitality environment. This capacity dispenser holds 420 ml and is crafted from sustainable sugarcane, lasting for approximately 40 days.
The line features shower gel, liquid soap, shampoo, conditioner, body milk and hair and body gel infused with the Menthe Basilic line. To suit a wide variety of interiors, hoteliers can choose between stainless steel or recyclable ABS wall brackets, with installation options using screws or double-sided tape, as well as secure locking systems available in screw or magnetic versions.
The 40ml body milk comes in plant-based tubes with caps made from recyclable material, while the 20g scented soap, RSPO-certified, comes wrapped in recyclable cardboard packaging.
Founded in 1990, Compagnie de Provence’s amenities range features up to 98% natural origin ingredients with eco-friendly packaging, aligning with Groupe GM’s Care About Earth program and contributing to the corporate effort to lower its environmental impact.