MOROCCO Groupe du Louvre, the Starwood Capital Group-owned company that controls the Louvre Hôtels and Golden Tulip Hotels brands, announces plans to add around 20 hotels to its portfolio in Morocco within the next five years.
Calling the country a “priority” for growth, group President Pierre-Frédéric Roulot says Morocco is currently dominated by luxury hotels, offering ample opportunity for growth in the budget and midscale sectors, although he says the company will also explore adding some upscale hotels as well.
Groupe du Louvre currently owns or manages five hotels under the Golden Tulip flag in Morocco, in the cities of Rabat, Casablanca, Marrakech, Safi and Khouribga.
Groupe du Louvre is the 12th largest hotel company in the world by number of rooms, according to the 2010 edition of HOTELS’ 325, the annual ranking of the world’s hotel companies that appears in this month’s issue.
