Global Hotel Alliance (GHA) reported total hotel revenues of $921 million in Q1 2026, a 24% increase over Q1 2025. Total room revenue reached $738 million, up 27% year-on-year, while total room nights rose 34% over the same period.
Cross-brand revenue grew 40% to $135 million as members stayed across multiple brands within the alliance. GHA DISCOVERY membership reached 35 million globally, with new enrollments up 36%. DISCOVERY Dollar redemptions increased 30% over Q1 2025, with redeemers spending approximately six times more in cash on those stays and 4.5 times more annually compared to non-redeemers.
International stays accounted for 69% of total member room revenue. The top five feeder markets, the U.S., U.K., Germany, China and Russia, generated $202 million, representing 41% of total international stay revenue. Markets recording the strongest year-on-year growth include the UAE (+63%), China (+43%), India (+40%) and Singapore (+35%). The U.S. (+22%), U.K. (+23%) and Germany (+21%) remained the largest source markets by volume.
Thailand, Spain, Singapore and Italy were the leading destinations for member stay revenue. The UAE was a top-performing destination in January and February before showing signs of softening in March.
“We saw particularly strong performance in key Middle Eastern destinations at the start of the quarter, with some moderation later on as regional conditions evolved,” said Chris Hartley, CEO of Global Hotel Alliance. “Our globally diversified footprint continues to provide resilience, allowing us to balance shifts in demand across markets.”
“These results reflect the continued evolution of GHA DISCOVERY as a powerful platform for driving revenue growth and more profound member engagement,” Hartley added. “We are seeing strong momentum across all metrics from revenues and room nights to cross-brand activity and membership growth. The scale we are achieving, combined with the continued strength of international travel demand, positions our hotel brands to capture increasing share and deliver more meaningful experiences to our members.”