Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, reported double-digit growth across key performance indicators in the second quarter of 2026, contributing to strong first-half results.
Total revenue generated by GHA DISCOVERY members reached $858 million in Q2, an 11% increase year-on-year, lifting first-half revenue to $1.8 billion, a 17% increase year-on-year. Room nights booked by loyalty members rose 21% in Q2 and 27% in the first half.
Cross-brand revenue, generated when members book stays at a GHA brand different from the one where they enrolled, rose 32% year-on-year to $132 million in Q2. Total D$ redemptions increased 41% year-on-year in the same period.
“Our Q2 2026 results demonstrate the continued strength of the GHA DISCOVERY platform and the value of our alliance model,” said said Chris Hartley, CEO of Global Hotel Alliance. “Double-digit growth in total revenue, room revenue and cross-brand activity, despite the regional conflict in the Middle East, shows that members are continuing to travel, engaging more deeply across our brands, and delivering significant incremental revenue to our hotels.”
International travel accounted for $476 million in total room revenue in Q2, a 12% increase year-on-year and 68% of total room revenue. Domestic room revenue rose 16% to $220 million. Italy, Spain and Thailand ranked as the top three international destinations for stays. The U.S. remained the largest international feeder market, generating $86 million, followed by the U.K., China, Germany and Australia.
New member enrollments rose 36% year-on-year in Q2. GHA added 31 new properties during the quarter, surpassing 1,000 hotels in the first half of 2026, and welcomed four new member brands: Almanac Hotels, Regal Hotels, STORY Hotels and TemptingPlaces Collection.
“These results reflect the growing appeal of our global portfolio, the strength of demand for international travel, and the increasing loyalty of members who are choosing to stay within the GHA ecosystem more often. Despite ongoing market uncertainty, our sustained momentum – further reinforced by the strength of collaboration across our growing network of brands—gives us confidence in delivering another strong and resilient performance in the second half of the year.”