G6 Hospitality, parent company of the Motel 6 and Studio 6 brands, has renewed its corporate membership with the American Hotel & Lodging Association (AHLA), the largest hotel association representing all segments of the hotel industry.
G6 Hospitality, which operates more than 1,500 properties across the U.S. and Canada, rejoins AHLA to strengthen the economy segment’s voice in legislative and regulatory matters. As a corporate member, the company will partner with AHLA on advocacy issues, including protecting the hotel franchise business model, advancing favorable tax policies and receiving real-time updates on workforce and labor issues.
G6 Hospitality will also continue its partnership with the AHLA Foundation on anti-human trafficking initiatives, including participation in the No Room for Trafficking campaign.
“Rejoining AHLA is an important step for G6 Hospitality and our franchisees,” said Sonal Sinha, CEO of G6 Hospitality. “The association’s advocacy work on workforce development, regulatory issues and industry-wide initiatives directly impacts our ability to serve guests and support our franchise partners. We look forward to working closely with AHLA to advance the priorities of the economy segment and strengthen the voice of independent hoteliers across the country.”
“We are thrilled to welcome G6 Hospitality back into AHLA membership. As one of the most recognized and trusted brands in the economy segment, G6 brings an important perspective to our advocacy efforts,” said Rosanna Maietta, president & CEO of AHLA. “Every day, AHLA is advocating for the policies that strengthen the entire hotel industry. With G6 at the table, we are even better positioned to champion the needs of economy hoteliers nationwide.”
The renewed membership reflects G6 Hospitality’s focus on industry collaboration and advocacy on behalf of economy hotels and their franchise owners nationwide.