FRHI, the Toronto-based parent company of Fairmont Hotels & Resorts, Raffles Hotels & Resorts and Swissotel Hotels & Resorts, has announced several changes to its management structure.
Jennifer Fox has been promoted to president, international, for FRHI while also maintaining her position as president of the Fairmont brand. In this newly created role, Fox will relocate to Zurich and lead hotel operations for Europe, the Middle East, Africa, India and Asia Pacific. With FRHI projecting 50% growth over the next five years, much of it internationally, Fox also will oversee the company’s hotel openings and integration team.
Kevin Frid has been promoted to president, Americas, for FRHI. In this newly created role, Frid will be based in Toronto and will oversee hotel operations for FRHI in the Americas, the company’s largest region with more than 45 hotels under management. Frid most recently was the company’s executive vice president, operations, Americas and Europe.
FRHI also promoted Jeff Senior — formerly the company’s executive vice president, marketing and sales — to the newly created role of executive vice president and chief marketing officer. Michelle Crosby, meanwhile, is FRHI’s new executive vice president and chief human resources officer with full responsibility for FRHI’s human resources globally.
“Our new regional framework provides us with a superior and streamlined operating platform that will help drive better results, while continuing to meet the needs of our guests,” said Michael Glennie, president and chief operating officer, FRHI. “This new business model also provides us with a solution that is scalable as we execute on our planned development pipeline and sign new hotel management agreements around the world.”