French market posts strong August results

The French hotel industry saw growth in occupancy and rates during August despite the challenging economy and some unfavorable weather conditions, according to a report from In Extenso.

August occupancy for 4- and 5-star hotels in the French market overall was 71.6%, up 3.8% from August 2010, while ADR stood at €247 (US$337) (up 3.2%) and RevPAR was €177 (US$241) (up 7.1%).

Paris posted particularly strong growth in August, most notably in RevPAR, which jumped 16.6% among 4- and 5-star properties, to €172 (US$235), compared with August 2010.

August results were more of a mixed bag in French cities, In Extenso reported, with several locales experiencing lower occupancy, particularly among 3-star hotels. Several markets — including Avignon, Grenoble, Nantes, Rennes and Rouen — recorded drops in occupancy of 5% or more.