TORONTO Four Seasons Hotels and Resorts announces a global commitment to plant 10 million trees as part of its long-term efforts to support sustainability. The 10 Million Trees initiative now forms the cornerstone of the company’s corporate social responsibility program.
The planting has already begun, with more than 35,000 Four Seasons employees in 34 countries digging in to help meet this goal. Starting immediately, Four Seasons will fund the planting of one tree for every gift card sold, either online or in its hotels and resorts around the world.
“For 50 years, our company logo has depicted the annual cycle of a tree, and as we look to the future, its symbolism will translate into concrete action,” says President and CEO Kathleen Taylor. “In cultures throughout the world, trees represent growth, prosperity and longevity. They also play a critical role in a healthy ecosystem and a healthy planet. 10 Million Trees is an exciting new program that will have a lasting and positive impact for generations to come.”
10 Million Trees is the newest initiative in the company’s longstanding commitment to supporting sustainability. Four Seasons involves employees and guests in the common goal of preserving and protecting the planet and strives to conserve natural resources and reduce environmental impact. Sustainable tourism that enhances and protects the destinations where the company operates is a key focus.