Fashion TV network to launch new hotel brand with Dubai debut

A rendering of the 200-key Fashion Hotel, Dubai
A rendering of the 200-key Fashion Hotel, Dubai

DUBAI Global satellite network Fashion TV has signed with Al Habtoor Group to flag the world’s first Fashion Hotel, in Dubai.

Al Habtoor will own and operate the 5-star hotel. The exterior of the 30-story building will feature a 100-m LED screen, broadcasting the latest Fashion TV highlights around the clock.

The 200-key hotel will be equipped with sophisticated climate control, lighting and audio-video technologies. All 30 of the Fashion TV network’s channels will be broadcast in guestrooms, and guests will also have access to a library of 50,000 DVDs related to the history of fashion.

With a wide variety of restaurants, bars, lounges, nightclubs, spas and cinemas, as well as fashion-themed guestrooms, Fashion Hotel aims to become the top destination for fashion enthusiasts in the region.

“For years, we have wanted to create the ultimate fashion-themed hotel, aimed at providing Fashion TV viewers, models and businessmen and women with a memorable fashion experience,” says Michel Adam, president of Fashion TV. “It’s a great pleasure to sign an agreement with Mohammed Al Habtoor to share this vision and make this fantastic, global project a reality. Hotel experiences will no longer be the same.

“It’s an exceptional project and one which is likely to have a massive impact on Dubai, making it the future fashion capital of the world. The city will certainly never be the same again.”

The Dubai Fashion Hotel could be the first of many. Al Habtoor Group and Fashion TV plan to launch other Fashion Hotels in key fashion locations around the world. Hotels will be designed to cater to large-scale fashion industry and promotional events, as well as fashion shows, VIP parties, and photo and movie shoots.