UNITED STATES Fairmont Hotels & Resorts announces an extension of its partnership with automaker BMW to provide a complimentary hotel bicycle service featuring BMW Cruise Bikes.
Already present at Fairmont’s Canada properties, Fairmont hotels across the United States will introduce these state-of-the-art bikes as the newest benefit for guests this summer in both adult and child sizes.
“BMW’s stylish Cruise Bikes have proven to be very popular at our hotels in Canada, so we are excited to extend this unique new service offering to our guests in the U.S.,” says Brian Richardson, Fairmont’s vice president of brand marketing and communications. “This program allows us to work with a well-respected partner to reinforce Fairmont’s reputation of providing thoughtful services that make the travel experience more convenient, comfortable and memorable.”
The BMW Cruise Bike promises a smooth ride on any surface, thanks to its Suntour suspension system and hydro-forming manufacturing process.
The introduction of BMW Cruise Bikes is an extension of the company’s Fairmont Fit program. Offered to members of Fairmont President’s Club, Fairmont Fit also provides guests with access to Adidas training gear and pre-loaded MP3 players. President’s Club members will have priority access when reserving the bikes.