Fairmont launches artisanal coffee partnership

Fairmont Hotels & Resorts, Toronto, announced an exclusive partnership with H.C. Valentine Coffee Co., a micro-roasting company based in Birmingham, Alabama that offers high-quality, one-of-a-kind brews comprising Fair Trade blends and single-origin varietals.

Through the partnership, Fairmont is offering a new signature blend at its hotels throughout North America; the coffee experience will be carried through to banqueting as well.

Founded in 2007 by William and Hatton Smith, H.C. Valentine Coffee Co. is a sister operation to the 118-year-old Royal Cup Coffee and Tea brand. H.C. Valentine aims to offer the highest quality of current-season crop Arabica coffee beans sourced from Africa, Central and South America and slowly hand-roasted. The coffee beans are typically grown between 4,000 feet and 5,000 feet (1,219 meters and 1,524 meters) above sea level, where coffee beans ripen slowly, resulting in a higher-quality product. Beans are delivered to Fairmont properties within a few days after being roasted, and each pot of coffee is freshly ground and served to guests immediately.

“Our goal is to deliver a premium experience with a personalized touch; offering an exclusive micro-roasting brew ensures that promise is honored in each batch of fresh coffee brewed on property,” said Brett Patterson, vice president of food and beverage, Americas, at FRHI Hotels & Resorts. “H.C. Valentine Coffee Co. is the right choice for our hotels because it provides guests with a quality artisanal coffee experience that will enhance their stay.”