Extended Stay America, Charlotte, North Carolina, has launched a new extended-stay brand — Extended Stay America Select Suites — for guests staying on average over 30 nights, offering more basic services and select amenities with the same apartment-like room design as the flagship Extended Stay America brand.
With the guests of Extended Stay America Select Suites paying only for the features they need, it will result in more savings and extended value. For franchisees, the brand delivers a value proposition of lesser costs and financial efficiency.
The extended stay sector is seeing strong fundamentals, with developers and lenders who have focused on the transient or upscale segments now showing interest in investing or building in this segment, Extended Stay America said.
“The Extended Stay America Select Suites brand will be especially attractive to hoteliers for its low cost and the potential for an attractive return on investment,” said Mark Williams, managing director, Franchise Development, Extended Stay America.
The suites will include essential amenities, such as spacious apartment-like suites, fully equipped kitchens, pet friendly-rooms, on-site guest laundry and free Wi-Fi along with a cost-efficient operating model and flexible front desk. The brand is expected to launch with around 100 properties across 30 states in the country.
“The addition of the Extended Stay America Select Suites brand to our portfolio will allow our guests and franchisees to select from three different brands at three different price points,” said Greg Juceam, president and CEO, Extended Stay America.
With this new brand, the company now has a portfolio of 760 owned and franchised hotels totaling nearly 85,000 rooms across 45 states, all focused solely on the extended stay segment.