DoubleTree by Hilton brand debuts in Bulgaria

VARNA, BULGARIA The DoubleTree by Hilton brand is launching in Bulgaria with DoubleTree by Hilton, Varna-Golden Sands, set to officially open this spring.

Located on the Black Sea coast in the popular Golden Sands resort area of northern Bulgaria, the newly converted 196-key hotel is also DoubleTree by Hilton’s first hotel on the Black Sea.

“DoubleTree by Hilton is truly honored to introduce the opening of the DoubleTree by Hilton, Varna-Golden Sands, which represents the first internationally branded hotel in this prime leisure travel destination,” says Rob Palleschi, global head for DoubleTree by Hilton hotels. “We hope that this hotel, along with many other hotel projects already under development for the brand in Romania, Poland, Russia and Turkey, will lead to continued successful growth and introduction of the DoubleTree by Hilton brand to the world’s travelers in Eastern Europe during the months to come.”

Occupying a prime elevated position, the DoubleTree by Hilton, Varna-Golden Sands is in walking distance from the lively resort center, between the protected forest of the Golden Sands Nature Park and a 4-km recreational beachfront.

The hotel offers heated indoor and outdoor swimming pools, shuttle to a private beach, a fitness center and a luxury spa. The hotel also has a traditional Bulgarian restaurant, Demeter, offering freshly prepared local specialties; the Sun Terrace Cafe with views across the hotel’s well-kept gardens; and the lively Apollo nightclub.

“Along with my team, I am delighted to join the DoubleTree by Hilton family, and we are looking forward to warmly welcoming the world’s travelers, offering first-class hospitality and exceptional service in the beautiful Golden Sands resort,” says General Manager Claudio Sturm.

The historic city of Varna is a short drive from the hotel. Known as the summer capital of Bulgaria, Varna is rich in history and culture with museums, buzzing nightlife, open-air theatre and also Roman Baths with mineral waters.

Hilton Worldwide continues to grow its presence in Eastern Europe, with development resources dedicated across the region. Hilton Worldwide has already announced further Black Sea resort locations, including Russia’s DoubleTree by Hilton Sochi-Adler and Hampton by Hilton Ordu in Turkey. Currently, Hilton Worldwide has one hotel operating in Bulgaria, Hilton Sofia, and will also be welcoming a neighboring Hilton Hotels & Resorts brand hotel in Golden Sands.