DoubleTree brand to debut in Mexico this quarter

QUERÉTARO, MEXICO Hilton Worldwide has signed a franchise development deal with GS Consorcio Hotelero SA de CV for the first DoubleTree-branded property in Mexico.

The 100-key DoubleTree by Hilton Querétaro is expected to open during the second quarter as the brand’s debut property in Mexico, to be followed by additional locations later this year in Merida and Mexico City.

“The DoubleTree by Hilton Querétaro is another fine example of our efforts to expand the Hilton Worldwide portfolio of brands throughout Mexico,” says George Massa, vice president and managing director of development in Mexico for Hilton Worldwide. “This latest agreement represents a growing interest in the DoubleTree by Hilton brand by hotel developers in Mexico, as evidenced by this third hotel development anticipated to welcome the world’s travelers during 2011.”

The four-story, new-build property is located within walking distance of the Querétaro Convention Center and La Correigidora football stadium. Several industrial parks and downtown Querétaro are within a short drive.

“This latest DoubleTree by Hilton development in Querétaro represents another positive step in our brand’s growth in Latin America and the Caribbean, joining DoubleTree by Hilton hotels and resorts now open in Peru, Costa Rica and Puerto Rico,” says Rob Palleschi, global head of the DoubleTree by Hilton brand. “With further development plans confirmed in Mexico and Panama, along with more than 240 additional hotels welcoming guests in locations across the globe, the potential benefits for owners and developers of current and new-build hotels to become affiliated with Hilton Worldwide and the DoubleTree by Hilton brand have never been greater.”

Hilton Worldwide 22 hotels and resorts open in Mexico under the Hilton Hotels & Resorts, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton and Homewood Suites by Hilton brands. The company has eight hotels currently in development under the DoubleTree by Hilton, Hampton by Hilton and Hilton Garden Inn brands and is actively pursuing additional growth opportunities throughout Mexico.