Destination Hotels recently launched its new event designing program, Destination Event Producers (D?P, pronounced “deep”). The program aims to serve as a catalyst to evolve the event planning industry to create the best-in-class conference services professionals. D?P was founded upon five core commitments to success including: mastery, being individually empowered, authentically inspired and mind and body focused.
In order to achieve certification (CD?P), employees must attend the Destination Event Sales Bootcamp, receive 10 star reviews from guests or planners annually and have a “revinate” score of 95% or higher on “likeliness to recommend,” also known as net promoter. Additionally, employees are required to attend three quarterly Keeping it Alive (KIA) webinars, complete 10 out of 12 KIA monthly modules, serve in a professional event planner role for a minimum of three years or produce over 100 events within Destination.
“Destination Hotels’ CD?P designation is created to recognize high achieving and consistently outstanding performers through their commitment to ongoing development,” said André Fournier, executive vice president of sales and marketing at Destination. “This certification demonstrates to meeting planners, owners and the industry at large, Destination’s commitment to being the recognized leader in the event planning industry.”