CWT creates private review site for business travelers

Carlson Wagonlit Travel has launched CWT Hotel Intel, a travel review site that allows business travelers to share hotel ratings and reviews within a secure, company-specific site.

Following a business trip, travelers receive an automatic email alert asking them to comment on their hotel stay. They can then give the hotel a rating and post reviews of the property so that other travelers can make a more informed choice before booking. Reviews, which remain in a private network, can be made only after a genuine stay. Information on room availability, hotel facilities and details of negotiated rates, such as breakfast, Wi-Fi and parking, are also displayed on the site, which is part of CWT’s hotel offering called CWT Hotel 360.

In 2011, CWT booked 27.7 million room nights in 22,600 cities across the world.

Providing a single source of traveler feedback and hotel ratings, CWT Hotel Intel assists travel managers in improving the level of service their suppliers provide. Commenting on L’Oreal’s use of CWT Hotel Intel, Corinne Delbreil, travel, meetings & events manager for L’Oreal Global Procurement said, “In just a few clicks our travelers know what hotel their colleagues have recommended, if the hotel is available and which services are included within the negotiated rate.”