Marriott International is repositioning its biggest brand, Courtyard, with an updated logo and an ad campaign aimed at younger business travelers and “the ambitious and enterprising guest.”
The refresh of the Bethesda, Maryland’s 1,100-plus properties and nearly 170,000 around the world, is aimed at exterior design, color palette and bar experience; the ad campaign follows a young woman professional around the world “living and pursuing her passion in this new world of business” in spots narrated by her father.