Cosmetics firm Guerlain to expand branded spas for hotels

NEW YORK CITY Guerlain, an iconic purveyor of fragrances and cosmetics, is partnering with Trilogy Spa Ventures to grow the portfolio of Guerlain-branded spas at hotels in the United States. 

There are currently seven Guerlain Spas operating throughout the world, four of which are in hotels. Via its new partnership with Trilogy, Guerlein aims to add another 20 spas over the next five years.

“Guerlain is committed to enhancing brand equity and expanding its client and distribution base through the establishment of branded spas in a select number of the world’s finest hotels, resorts and residential properties,” says Guerlain CEO Laurent Boillot. “We selected Trilogy to expand the Guerlain brand and experience because of our utmost confidence in David Stoup, chairman of Trilogy, and his team to ensure that each Guerlain Spa maintains the integrity of our philosophy.”

Under the license agreement, Trilogy will assume oversight of all existing Guerlain Spas in the United States and will provide counsel with respect to Guerlain spas internationally.  Launched in January, Trilogy provides turnkey spa management services and offers access to iconic beauty brands for use in distinctive hospitality properties.

“Guerlain has a legacy of innovation dating back to 1828, and is known as one of the finest brands in the world for its incomparable luxury fragrances, makeup and skincare products,” Stoup says. “My partners and I are committed to creating a transformative and uniquely Guerlain spa experience for clientele that expect the best and will accept nothing less. Trilogy is honored to be entrusted with the Guerlain legacy and privileged to bring it to life in a spa environment.”