Concord Hospitality has assumed management of Poteat Hotels’ seven-property portfolio across North Carolina.
The portfolio totals 711 rooms in New Bern, Greenville, Wilmington, Boone and High Point. The properties will transition to Concord management throughout October and include full-service and select-service hotels.
The portfolio includes the 98-room Courtyard New Bern, the 115-room Courtyard Greenville and the 125-room Aloft Wilmington, along with the 53-room Best Western Wilmington, which transitioned to Concord management on Oct. 1. On Oct. 12, Concord assumed management of the 100-room Courtyard Boone, 113-room Hampton Inn Boone and 107-room Courtyard High Point.
“We’re excited to partner with the Poteat family and welcome these seven properties to Concord’s growing North Carolina portfolio,” said Will Loughran, chief operating officer of Concord Hospitality. “As a North Carolina-based company, we have a deep understanding of the communities and markets where these hotels operate, and we’re proud to bring our expertise and resources to properties throughout our home state. This partnership is a great example of the kind of long-term relationships we value—working alongside owners who share our commitment to delivering strong hospitality experiences and creating lasting value.”
“Over the last decade we have been awarded National Hotel of the Year on several occasions and been the recipient of six Conrad Awards from Hilton. We chose Concord because of all the management companies Concord was the most qualified to continue our legacy. We believe there is a strong alignment between the way they operate and the values that have guided our family for generations,” said Reg Poteat, CEO & founder OF Poteat Hotels. “Integrity, value and community are cornerstones of our family and our business, and we see those same principles reflected in Concord’s approach to hospitality. We trust Concord to care for our properties, our associates and the communities we serve, and we’re confident this partnership will create a strong path forward for these hotels.”
In North Carolina, Concord manages independent, boutique, full-service and select-service hotels. Its portfolio includes properties operating under Hilton, Marriott and Hyatt brands, as well as independent hospitality concepts.

