Como to manage resort at The Yamu, Phuket

PHUKET Singapore-based Como Hotels and Resorts is to develop and manage a new property on the Yamu Peninsula of Phuket. Located in Phang Nga Bay on the northeast coast of Phuket, Como’s ninth property is scheduled to open in September 2012.

The 129-key resort is under development by Campbell Kane, KS Group and Hotel Properties Ltd. Como’s multi-year management role will encompass branding, sales, marketing and operational responsibilities.

Como is also playing key roles in the concept, development and execution of design and cuisine. Located at the very headland of Yamu peninsula, the new property will offer panoramic views of the cape and the surrounding Andaman Sea. Located 20 minutes from Phuket International Airport, the developers expect the hotel to be attractive for regional short-break guests.

The resort will offer a 100-m swimming pool, a Como Shambhala Retreat with yoga studio, two restaurants and a private beach.

Founded by Christina Ong, Como Hotels and Resorts is known for its handpicked, intimate and individually curated properties, including The Halkin in London, two Metropolitan hotels in London and Bangkok, Parrot Cay in the Turks and Caicos, Cocoa Island in the Maldives, and two Uma experience resorts in Bali and Bhutan.

“The addition of this Phuket property is aligned with Como Hotels and Resorts’ expansion plans within the region, supporting our growth strategy to include key destinations within the Como portfolio,” says Harry Apostolides, vice president of business development. “This new Como resort will be our second Thai property, after the Metropolitan in Bangkok. These two properties will, in concert, showcase both the vibrancy and serenity of Thailand. Phuket is one of the top tourist destinations in the region, and we have focused on its east coast—an area of outstanding natural beauty and great biodiversity. The location perfectly frames the Como experience of service and cuisine, complemented by a wellness focus delivered by our award-winning Como Shambhala Retreat.”