Cogwheel®️ Analytics has introduced the Benchmarking Scorecard, an enterprise tool for hotel management companies, ownership groups and digital marketing agencies for both branded and independent hotels to assess their digital marketing performance needs.
The Benchmarking Scorecard allows hotels to compare their performance against key indicators from similar properties. It incorporates automation technology and integrates with the company’s business intelligence and descriptive analytics systems. The tool is designed to offer a user-friendly interface that simplifies the analysis of large, diverse data sets.
“We believe that looking at your hotel’s data year over year and month over month is a siloed approach to really understanding how well your digital marketing performs,” said Stephanie Smith, CEO of Cogwheel Analytics. “Our tool allows us to talk to owners about performance beyond ROAS while also simplifying complex data analysis.”
Key features of Cogwheel Analytics and its Benchmarking Scorecard include:
- Comprehensive Metrics: The scorecard covers various metrics for detailed performance analysis, from channel mix to website statistics to performance marketing and social media.
- Monthly Benchmarks: Hotels can compare their current performance to historical, portfolio and similar hotel averages.
- Customizable Reports: Users can tailor reports to focus on the most relevant metrics for their specific needs.
- Seamless Integration: The scorecard integrates with existing systems, regardless of hotel size or marketing agency.
Cogwheel Analytics specializes in digital marketing reporting and business intelligence for hotel management companies. The company primarily focuses on tracking booked revenue and mapping key data points, such as channel mix, website performance and paid efforts including OTA ads, MetaSearch and Google SEM.
With this new launch, Cogwheel Analytics aims to help hotels make data-driven decisions for improved marketing efficiency and growth.