Cogwheel Analytics, a business intelligence platform for the hospitality industry, has announced the appointment of Ben Golson as chief operating officer and partner. Golson officially assumed his new role on May 12th, 2025, and now oversees day-to-day operations, team development and strategic execution as the company continues its growth across enterprise hotel portfolios.
Golson brings over a decade of experience in hospitality marketing, analytics and revenue strategy, most recently serving as vice president of digital marketing & eCommerce at McKibbon Hospitality. In this role, he led performance marketing, distribution and marketing business intelligence for more than 100 Marriott, Hilton, Hyatt and IHG properties, and also oversaw the revenue management team during a post-COVID restructuring period from March 2020 to May 2021.
In addition to his operational role, Golson will help shape the company’s product roadmap and partnerships as Cogwheel expands its footprint to incorporate more predictive and prescriptive analytics.
His industry leadership includes contributions to Marriott’s Digital Franchise Committee, Hilton’s MEC eCommerce Forum, Hyatt’s Commercial Incubator and the HSMAI Marketing Advisory Board.
Cogwheel Analytics is a hotel digital marketing reporting and business intelligence tool for hotel management companies and ownership groups of both branded and independent hotels. It aggregates data from multiple sources to allow companies to identify trends and opportunities, in both portfolio and individual hotel level views.