CitizenM Hotels launches SocietyM ‘virtual offices’ concept

GLASGOW CitizenM Hotels, the tech-friendly Amsterdam-based boutique brand, is launching a “virtual offices” concept that will allow the public to rent office facilities inside its hotels for short or long periods.

The concept, called SocietyM, is debuting at CitizenM Glasgow and will eventually be launched in London and New York City. SocietyM includes free WiFi and designer meeting spaces, and is fully outfitted as a comfortable and effective work environment.

Use of SocietyM facilities is on a membership basis, with rates starting at £50 per month with a minimum one-year contract. Membership benefits include discounts on private meeting rooms and guestrooms and use of SocietyM facilities for 100 days per year.

There are currently three CitizenM Hotels open—two in Amsterdam and one in Glasgow. The company, which launched in 2008, is aiming for 20 properties by 2015. Besides New York City and London, where developments are under way, other top targets for expansion are Paris, Hong Kong, Zürich and Milan.