Choice Hotels has promoted Tony Pallas to chief technology officer. In this role, Pallas will lead enterprise technology and engineering, as well as SkyTouch Technology, Choice’s hotel operations and property management technology platform. Pallas will report to Anna Scozzafava, chief data, AI & technology officer.
“Tony is a proven leader with deep technology and hospitality experience. He has consistently demonstrated the ability to build high-performing teams, create cutting-edge technology platforms, and keep customer needs at the center of every decision—delivering meaningful business results,” said Scozzafava. “As we continue advancing our data, AI, and technology priorities—Tony’s leadership will help strengthen our ability to scale innovation quickly, execute with excellence, and create long-term value for franchisees, customers, and guests.”
For more than a decade, Pallas has led Choice’s platform modernization efforts, expanding cloud-based capabilities and delivering scalable solutions that help drive hotel performance, operational efficiency and franchisee success.
Most recently, he also served as executive sponsor and chief architect for CHARLIE, one of several AI-powered solutions Choice unveiled during its annual convention in May. In his new role, he will help support the continued development and adoption of the company’s broader AI-enabled capabilities, including Choice Hotels Business Direct, EasyBid and RAISE, designed to help hotel owners capture more demand, improve operational efficiency and prepare for the next era of travel discovery and bookings.
Prior to joining Choice, Pallas counseled companies on emerging technology strategies and product development, and led organizations delivering custom software solutions across a variety of platforms, including web, mobile and IoT.
“Technology continues to play an increasingly important role in how we serve hotel owners, operators and guests. I look forward to working alongside our talented teams to build scalable solutions, advance AI-driven innovation, and deliver technologies that support our stakeholders’ success while positioning our company for continued growth in an increasingly digital world. I am honored to take on this role at such an exciting time for Choice Hotels,” said Pallas.