Choice Hotels Scandinavia relaunches loyalty program

OSLO Choice Hotels Scandinavia AS has given its frequent guest program a facelift, relaunching it under the name Nordic Choice Club.

The revamped program offers a number of new benefits, including a renewed focus on enhanced customer experience, rather than material benefits.

“I don’t believe in loyalty programs that promise four crystal glasses or an espresso machine after every hundredth visit,” says Petter A. Stordalen, owner and chairman of Choice Hotels Scandinavia. “A good frequent guest program is about getting closer to the visitor and meeting the needs they have there and then. This means finding relevant partners and rewarding loyal customers generously. We do everything we can to ensure that our members enjoy the best overall terms and conditions.”

Choice Hotels Scandinavia franchises several brands from the Choice Hotels International brand portfolio, and it also operates several properties under Nordic Hotels flags, including Nordic Sea and Nordic Light. The Nordic Choice Club program encompasses all properties in the Choice Hotels Scandinavia portfolio, including several independent properties like Copperhill Mountain Lodge, Yasuragi Hasseludden, Stenungsbaden Yacht Club, Selma Spa and Farris Bad.

“Developing products and concepts for the future starts with the guest and their expressed needs and preferences. Our frequent guest program, Nordic Choice Club, is key to this development,” Stordalen says. “Frequent guest programs are an integral part of the service experience. Nordic Choice Club enables us to develop a relationship with each guest in a far better way than the individual hotels could do on their own. With Nordic Choice Club, we will show our guests that we take our loyalty program seriously.”

Nordic Choice Club replaces the company’s former loyalty program, known as Choice Club. It is purportedly the largest hotel program in the Nordic region, with more than 450,000 members.