Responding to the rapid growth of the hospitality industry in Latin America, BWH Hotels has announced plans of growing its footprint in the region through several new projects currently in the pipeline.
With an international presence, BWH boasts 19 brands across chain-scale segments, helping the membership company establish its presence in Latin America.
In a statement, the company said the industry predicts a robust demand for hotels in the region in the next few years. Mexico is expected to add 29,000 new hotel rooms over the next four years. Similarly, Brazil leads Central and South America’s development pipeline with more than 17,000 rooms expected by 2027, 14,000 rooms more than the next closest country, Peru.
BEST WESTERN HOTELS
BWH is looking to strengthen its foothold in the Latin America region across all its brands. Ranging from a conventional hotel brand to an extended-stay or boutique and upscale offerings, BWH has 76 properties in the region, with 30 more slated for development in the next two years.
BWH recently opened its first Aiden in the region, with the launch of the 70-key Aiden by Best Western Black Hotel Boutique in Mexico City, Mexico.
In Chile the group added a Best Western near the Chilean Patagonia, with the opening of Best Western Patagonia near the Torres del Paine.
In December 2023, Best Western added to its portfolio with the Best Western Salvador Hangar Aeroporto, which features 275 apartment-style rooms. The hotel is situated within the new Hangar Business Park complex, which also houses a multi-purpose business center with several hotels, 1,274 commercial business rooms and 74 stores.
BWH is on track to launch more developments, specifically under Aiden by Best Western, one of the group’s upscale boutique offerings. After debuting in Mexico City, the brand is set to open three more hotels in the region — a 55-room Aiden Quito in Ecuador; a 138-room Aiden Georgetown in Guyana (to open in Q2 2024); and a 40-room Aiden in El Salvador (to open in the Q4 2024).
BWH has also signed three more hotels in Guyana under other brands, which are anticipated to open by 2026. With its oil sector expansion attracting attention to the country, the country’s growth prospects look promising.
WOLDHOTELS
WorldHotels’ global collection comprises unique independent hotels and resorts under four brands — Luxury, Elite, Crafted, and Distinctive. Across Latin America, WorldHotels currently has 160 upscale and luxury hotels.
Located in Buenos Aires, Argentina, Hotel Madero WorldHotels Elite features 197 rooms and 25 suites, a spa, restaurant and event spaces. WorldHotels has already established its presence in Argentina, Brazil and Peru and will be launching in Mexico in 2025. Situated in Guadalajara and currently under construction, the property will offer 104 rooms.
“BWH Hotels has always been passionate about growth and development in the Latin America region, which is an area that we believe is yet to be maximized in our portfolio,” said Ron Pohl, president of international operations at BWH Hotels and president of WorldHotels. “Many factors go into these decisions, including identifying which countries and cities in which we are seeing the most demand, what brand makes the most sense for a specific market, whether a conversion or new construction is better suited for the owners and brands success.”