HARD ROCK BRINGS REVERB TO HAMBURG: Hard Rock International has announced the opening of REVERB by Hard Rock Hamburg. Located in Hamburg’s historic St. Pauli Bunker, the hotel has a contemporary design and traveler-friendly technology. The hotel features 134 rooms with views of the cityscape or harbor, several dining options, a public rooftop garden and a live music hall. The hotel includes a new, three-field hall which can accommodate up to 2,200 persons and three 40-square-meter furnished guest apartments for artists or scholarship holders which can be booked by Hamburg’s cultural institutions. REVERB by Hard Rock Hamburg is an international flagship project for climate adaptation in large cities, with 4,700 shrubs and 16,000 perennials planted on the property. The hotel also has nearly 10,000 square meters of green and communal areas.
REVISED EDITION OF USALI: The Hospitality Financial and Technology Professionals (HFTP) has published a revised edition of the Uniform System of Accounts for the Lodging Industry (USALI). The revision process for the 12th edition was overseen by the Global Finance Committee, jointly sponsored by the American Hotel & Lodging Association and HFTP. The adoption date for the edition is January 1, 2026. A guiding principle of the revisions was enhancing transparency in reporting and broadening data sets to better inform decision-making. Revenue and expense categories, including guest loyalty program costs and executive lounge expenses, have been refined. Additionally, new schedules for payroll full-time equivalents and annual mandatory brand and operator costs have been added. The utilities schedule has been replaced by a new energy, water and waste schedule. The edition also includes a section dedicated to the reporting of revenue and expenses of all-inclusive hotels.
U.S. PERFORMANCE UPDATE: The Fourth of July saw the U.S. hotel industry post lower performance results compared to the previous week as well as mixed comparisons YOY, according to CoStar’s data through July 6.
- Occupancy: 61.3% (-0.9%)
- ADR: $157.27 (+0.5%)
- RevPAR: $96.35 (-0.4%)
Among the top 25 markets, New Orleans reported the highest YOY gains in each of the three key performance metrics: occupancy (+15.5% to 56.6%), ADR (+35.1% to $197.23) and RevPAR (+56.1% to $111.72). The steepest RevPAR declines were witnessed in St. Louis (-25.4% to $58.65) and Tampa (-13.5% to $100.65).
MARRIOTT SIGNS RITZ-CARLTON RESERVE IN U.A.E.: Marriott International and Eagle Hills have signed an agreement to introduce Ritz-Carlton Reserve in the U.A.E. Slated to open on Ramhan Island, an exclusive waterfront destination in Abu Dhabi, the hotel will offer views across the Arabian Gulf. Scheduled to open in 2029, the Reserve will be located on a secluded island and have 50 private one- to four-bedroom luxury villas, including floating villas with water views. The property is also expected to have a range of leisure amenities and multiple dining venues. Currently, Ritz-Carlton Reserve’s portfolio consists of seven properties in Saudi Arabia, Thailand, Indonesia, Puerto Rico and Mexico. Ramhan Island is being developed as an ultra-luxury tourist destination and comprises more than 4 million square meters of natural land connected through a network of waterways. The fully integrated waterfront community will also have residential villas, marina residences and luxury hotels.