ASIA Best Western International has more than 40 new hotels in Asia and the Middle East in various stages of development. By the end of 2011, the chain expects to have more than 235 Best Western properties open in the regions
All told, Best Western has more than 160 properties and 8,400 guestrooms in various stages of operation, rebranding or development in mainland China, Taiwan, India, Bangladesh, Pakistan, Mongolia, Southeast Asia, Japan and the Middle East.
“Local hotel developers across Asia, the Middle East and other emerging regions are attracted to our unique membership model, the global strength of our brand and the marketing support we provide to each of our more than 4,000 hotels worldwide,” says Best Western President and CEO David Kong.
Best Western earlier this year launched Bhuvana My Spa, the first spa concept for the chain, at several new Best Western Premier hotels in Thailand and Indonesia. The spa concept will expand to the chain’s hotels in Malaysia, India, Oman and Bahrain in 2011. Bhuvana My Spa properties offer authentic and relaxing treatments by professional therapists in a tranquil and inviting atmosphere.
Best Western’s development pipeline includes 12 projects in China, 10 in India, six in Japan, one in South Korea and at least 10 more elsewhere in Southeast Asia.
In India, where the country’s tourism secretary recently cited a need for an additional 150,000 guestrooms over the next three years due to escalating tourism, recent openings include Best Western Premier Vedic Village Spa Resort, Kolkata, one of the few resorts to offer both Ayurveda and Naturopathy treatments. Additional Best Western properties are expected to open in Bangalore, Goa, Hyderabad, Mumbai and New Delhi.
Best Western is also expanding its presence with new hotels in other emerging markets, including Africa, South America, New Zealand, Ukraine and Russia.
In West Africa, the chain opened its first Premier property, Best Western Premier Accra Airport Hotel, Ghana. It is a full-service, 4-star hotel with 113 guestrooms, a jazz club and a five-story atrium decorated with African art. Best Western has also recently opened two new hotels in Nigeria: Best Western Island Hotel, Lagos, and Best Western Premier Port Harcourt Hotel.