Benchmark ties hotels together with 2 brands

To better link its mix of properties together, Benchmark Hospitality International has formally introduced its new hospitality brands: Personal Luxury Resorts & Hotels and Benchmark Resorts & Hotels.

“While our new hotel brands will never take the primary position over the individual brand of each property, we want our guests to know they belong to a distinctive collection of properties that can serve their needs for luxury leisure and business travel, as well as meetings and events in many of the country’s most important destinations,” said Alex Cabañas, president & CEO of Benchmark Hospitality International, Houston, Texas.

Currently with an 11-hotel portfolio, the Personal Luxury Resorts & Hotels objective is to inspire and tailor luxury travel specifically to its guests. James Simkins, COO Personal Luxury Resorts & Hotels, said, “It’s up to us to understand what that purpose is, and how we can facilitate its accomplishment. That’s our mission.”

Benchmark Resorts & Hotels is a collection of 18 independent hotels and resorts that deliver personally-tailored service as well as locally sourced and highly customized cuisine to provide a productive and authentic hospitality experience in conference centers as well as independent resorts and hotels.