Another Karisma brand launches TV ad, social media contest

On the heels of a new television campaign for El Dorado Spa Resorts & Hotels by Karisma, Azul Hotels by Karisma also is launching a new television commercial in addition to a related social media contest.

The new 30-second commercial features Italian opera music, rich gastronomic visuals and decadent language in an effort to speak to the “barefoot luxury” modern luxury travelers can experience at Azul Hotels by Karisma Gourmet Inclusive properties in Riviera Maya, Mexico, and Negril, Jamaica.

After viewing the commercial, through September 19 the brand’s social media followers can submit three photos — each depicting a food, family and adventure moment — from past experiences that most resemble what is seen throughout the commercial with the caption “I want my #KarismaExperience @AzulHotels” for a chance to win a family getaway. The contest is open to users on Instagram, Facebook and Twitter, and participants must follow @AzulHotels on Instagram or Twitter to qualify.