The hospitality trade fair Ambiente is set to return to Frankfurt from February 6 to 10. Ambiente 2026 will offer an enhanced focus on hospitality and interior design, as well as fresh formats and targeted matchmaking for industry professionals.
One highlight is the new Interior Design & Architecture Hub with an integrated Academy in Hall 3.1, designed by Ambiente Designer 2026 Katty Schiebeck. Also located in Hall 3.1, Interior Looks will provide a focused platform for buyers from the hospitality and contract sectors, where selected interior brands showcase their design solutions for professional environments.
Additionally, the material showcase ‘At the table with nature‘, developed in collaboration with Healthy Materials Lab Europe and the interior design studio Raumgesichte, aims to offer inspiration for healthy and sustainable building materials.
New in 2026 is a partnership with Westwing, the renowned European home & living platform, which will curate the Hospitality Academy in the foyer of Hall 11.0. This new feature forms the conceptual bridge to Hall 3.1—the hotspot for interior design, hospitality interiors and contract business. In addition to best practices, trade visitors can expect an overview of design trends in the hospitality sector, curated brand presentations and expert insights within an integrated academy.
For the first time, the trade fair on Saturday will be dedicated to the Hotelier’s Day, specifically addressing decision-makers from the hotel, restaurant, kitchen and F&B management sectors. “Personal exchange and trust—no digital tool can replace that,” said Thomas Kastl, director of Ambiente Dining. Through panels, guided tours and networking events, the focus will be on presenting concrete solutions to the industry’s current challenges: staff shortages, rising costs and changing guest expectations.
Another highlight is the Kitchen Show – Spot on Kitchen Essentials, featuring live cooking sessions, renowned personalities from the culinary scene in Galleria 1 South and exhibitors such as Bonna, BHS tabletop, Nachtmann, Spiegelau, Villeroy & Boch and RAK Porcelain Europe.