The second edition of Interior Looks, a curated area for furniture and interior design and part of the Ambiente Trade Show in Frankfurt, is now accessible beyond the trade fair through a new digital showroom.
The curated area in Hall 3.1 brought together 16 furniture and interior brands from Germany, Belgium and Switzerland. All participating companies are characterised by a distinctive brand profile and a strong commitment to quality, targeting the premium retail sector as well as the dynamically growing hospitality segment.
Designed as a compact brand showcase, Interior Looks offers a resource-efficient alternative to traditional large-scale trade fair presentations and facilitates targeted engagement with international decision-makers.
“The strong response to the second edition confirms that we are on the right track in consistently developing and expanding this format internationally,” said Yvonne Engelmann, director, Ambiente Living & Giving. “Interior Looks brings strong brands together with relevant target groups – creating the foundation for sustainable partnerships in the contract business.”
Brands participating in the area in February included Acapulco Design, Artanova, Bielefelder Werkstätten, Christine Kröncke Interior Design, Conde House Europe, Coozus, Holtkötter Licht, JAB Anstoetz Group, Müller Möbelfabrikation, Piure, Rodam, Scholtissek, Signet and TF Fine Furniture, as well as Topstar with its brands Wagner and Sitness.
The digital showroom now creates an additional point of access to these high-quality interior solutions, ranging from furniture and lighting to holistic spatial concepts. Users can explore the diversity of Interior Looks exhibitors regardless of time and place and search specifically for suitable partners for international projects.
“The contract business generates sustainable revenue growth for our company group. Ambiente provides a platform where we can reach architects and decision makers,” said Jörg Hebel, head of contract at JAB Anstoetz.
As a first-time exhibitor, Katharina Holtkötter, managing director of Holtkötter Licht, highlighted the importance of partnerships. “The market is undergoing change. Reliable partnerships and strong networks are therefore more important than ever – especially in the premium interior segment. Interior Looks offers exactly the right framework for this.”
Following the successful expansion in its second edition, the further development of Interior Looks is already underway. In addition to refining the concept, particular focus is being placed on the international expansion of the format. The aim is to establish the format in the long term as a key platform for high-quality interior design and as a central matchmaking hub for the global project business.