Aloft reaches 52-hotel mark

Four new Aloft hotels around the world have pushed the brand past its landmark 50th hotel opening.

The “style-at-a-steal” brand from Starwood Hotels & Resorts Worldwide, which launched in 2008, is now debuting the Aloft New York Brooklyn, Aloft Zhengzhou Shangjie and Aloft Haiyang in China, and Aloft Coimbatore Singanallur in India, to reach 52 hotels around the world. Starwood expects to increase its Aloft portfolio to more than 70 hotels by 2013.

“Aloft Hotels’ success comes from rewriting the rules of our industry, from the unprecedented pace of new hotel openings to its complete reinvention of the select-service category,” said Simon Turner, president of global development for Starwood.  “Demand for Aloft in North America has been particularly healthy and the potential for additional growth in fast-growing economies like China and India is enormous.”

Aloft will continue its global expansion with six additional hotels slated to open by the end of 2011, each in an international market, including China, India, Thailand, the United Kingdom, Columbia Panama, and Costa Rica.

The fastest-growing market for Aloft is Asia Pacific, which accounts for 12 of the 27 hotels in the brand’s current development pipeline. By the end of 2013, Aloft will have opened six additional new properties across China, including hotels in Yancheng, Haiyang, and Guangzhou, southern China’s largest city. In India, the brand will have four hotels by the end of 2011. The brand’s current Indian portfolio of three hotels will multiply to include the fast-growing urban hubs of Chandigarh and Bengaluru.