Starwood Hotels and Resorts Worldwide’s Aloft brand will celebrate its 50th opening with a worldwide music festival.
“Live at Aloft Hotels: 50 Days of Music” will feature intimate concerts at the brand’s w xyz bars at 50 properties around the world, started on Sept. 15.
Aloft will offer additional materials on its Facebook page such as 50 free song files for download, inside information, pictures, schedules and performance footage.
The band whose song is the most downloaded will perform in November at “Aloft Presents Live in the Vineyard,” a twice-yearly live-music showcase in Napa Valley, California. Past headliners include KT Tunstall, James Blunt, Lenny Kravitz, Hanson and Colbie Caillat.