Aimbridge Hospitality, the world’s largest third-party hotel management company, has announced the launch of its Global Sales Office, unifying its regional sales operations under a single global structure.
The new structure connects Aimbridge’s sales teams across the United States, Latin America, Europe, the Middle East and Africa and its all-inclusive division under one coordinated organization and Salesforce platform. Regional teams and property-level support remain unchanged. The capability is part of Aimbridge’s integrated commercial platform, which combines sales, marketing and revenue management.
“The launch of our Global Sales Office represents a significant step forward in how we support our owners, allowing us to leverage the scale of our global portfolio while maintaining the local relationships and market knowledge that drive results,” said Allison Handy, chief commercial officer at Aimbridge Hospitality. “By connecting our teams, systems and expertise across regions, we are creating a stronger foundation for long-term growth and enhanced revenue opportunities for our owners.”
Aimbridge plans to launch with a focused set of global accounts and multi-region relationships, each managed by a single designated seller. The company is also expanding its vertical expertise in areas including corporate travel, group travel and third-party intermediaries, among other priority segments, to share knowledge and best practices globally rather than within a single market. The program is designed to scale as global account relationships deepen and the model matures.
“This new structure provides greater transparency for owners and accountability across their assets,” said Handy. “Aimbridge can now measure an account’s full revenue potential across all regions in a single platform, identify where incremental opportunity exists and deliver standardized cross-region reporting with clearer visibility into global account activity at the property level.”