Accor promotes Mercure website relaunch with interactive contest

PARIS Accor is promoting the relaunch of the website for its midscale Mercure brand with an interactive online contest.

Through May 31, visitors to the contest site,, have the chance to win a daily prize of a two-night stay for two from one of 50 selected hotels in Africa, Asia, Europe and Oceania. The “Spot the Good Things” competition is part of Mercure’s “Let Good Things Happen” advertising campaign, designed to develop traffic to the new website.

The game is presented in French, English, German, Italian, Dutch, Portuguese and Brazilian Portuguese.

The aim of the game is to tour the brand’s website by replying to a series of three questions to identify its new functional features, corresponding to the concept of “Good Things at Mercure.” A target appears on the screen, which the user moves around to click on the right answer.