A new study from Expedia Inc. shows that 58% of online U.S. adults shared vacation photos on social media.
Expedia’s survey was conducted online by Harris Interactive among more than 2,000 U.S. adults, of which 46% took a vacation this summer that included an overnight stay.
Among the findings:
- 61% of online adults own and use a smartphone, e-reader device or tablet device, with younger online adults significantly more likely to own and use a smartphone than their older counterparts, while older adults ages 55+ are significantly more likely to own and use a standard mobile phone than younger online adults
- 86% of online U.S. adults who had an overnight summer vacation took pictures while on their most recent summer vacation
- 54% of online U.S. adults who took photos on their most recent vacation report sharing pictures on Facebook during their trip and 55% percent report sharing pictures after their most recent vacations
- Only 9% of report sharing pictures via Twitter during their trip, while 7% report sharing pictures via Twitter after their trip
- 6% report sharing their pictures during their vacation via Instagram, while 7% report sharing their pictures after their vacation via Instagram
- Road-trippers prefer non-mobile GPS while driving. With 63% of online adults who took a summer vacation including an overnight stay used a car this summer traveling via the open road, 52% of drivers had a smartphone and drove using GPS preferred on-dash GPS for navigating while only 37% preferred their smart phones