Atlantis Paradise Island, Bahamas won HOTELS’ 2015 Social Hotel Award for Best Use of Twitter, Property.
For the fourth straight year, HOTELS is honoring the best of social media in the hotel industry with the Social Hotel Awards. The awards are presented in seven categories ranging from Best Facebook Page to Best Digital Video Campaign, and for each category, both a brand and a property are honored.
Atlantis Paradise Island uses Twitter as the main channel to promote special events and performances taking place at the resort. To drive fan engagement and brand interest, Atlantis partners with celebrities and musical artists as part of its Atlantis Live series to execute multiple promotions, including hashtag sweepstakes, trivia sweepstakes, Twitter Parties and on-property scavenger hunts.
“Atlantis’ Twitter account has a unique brand voice that gives followers a taste of what paradise has to offer each day through beautiful imagery, videos, and user-generated content from past and current guests,” says Megan Napier, director of public relations and social media for Atlantis Paradise Island.
In 2014, Atlantis partnered with the band Emblem3 to cohost a “retweet sweepstakes,” giving fans the opportunity to win a trip to Atlantis to see the band in concert.
The Emblem3 sweepstakes exceeded expectations with over 4,480 mentions, 3,088 re-tweets, and 5.75 million impressions for the unique hashtag #Emblem3Atlantis in a 48-hour period. Atlantis also gained 2,000 new Atlantis followers with nearly 100 mentions per hour.
Since the Emblem3 sweepstakes, Atlantis has continued to grow its Twitter efforts and recently initiated its first independent Twitter Party and sweepstakes, #ParadiseSweepstakes. At press time, Atlantis had sent more than 10,000 Twitter replies in 2015, including assisting guests with reservation questions, providing important property updates and sharing fun images from fans’ Atlantis vacation.
