Trademark Collection by Wyndham, part of Wyndham Hotels & Resorts, has surpassed 100 hotels across the U.S.
Trademark Collection is designed to reflect growing consumer demand for distinctive stays in destination-driven markets, from gaming resorts and leisure destinations to design-forward urban hotels. During the past five years, the brand’s domestic portfolio has doubled in size as independent hotel owners joined the collection. Globally, the brand now includes nearly 350 hotels with more than 100 additional properties in development.
“Independent hotel owners don’t want to trade their identity for scale, and with Trademark Collection by Wyndham, they don’t have to,” said Leo Danese, VP of Lifestyle Brands, Wyndham Hotels & Resorts. “The brand gives them the freedom to keep what makes their hotels special while tapping into the power of Wyndham. Crossing 100 hotels in the U.S. is a major moment and just the latest proof point that more independent owners are choosing Trademark Collection to help them compete and grow on their terms.”
Notable U.S. hotels include The Galt Hotel in Louisville, a 1,300-room riverfront property; The Orbit Hotel, developed within a converted NASA facility near Cleveland; and the MB Hotel in Miami Beach. Other properties include the Hilo Hawaiian Hotel, overlooking Hilo Bay, and The Beekman Tower on Manhattan’s East Side.
Outside the U.S., the brand includes properties such as Hotel Traveltine Downtown Singapore, The Proud Karon Beach Phuket, Fontinha Porto, Hotel MX Condesa CDMX and Grand Decameron Complex Bucerias.
“Trademark Collection gives hotels like ours the ability to stay independent while tapping into the scale and expertise of Wyndham,” said Manolis Macropulos, owner of MB Hotel, Trademark Collection by Wyndham. “With the support of Wyndham’s global platform from revenue management and technology to distribution and loyalty, we’ve been able to strengthen performance while continuing to deliver the distinctive boutique experience our guests expect.”
Since 2018, Wyndham has invested more than $425 million in technology infrastructure and revenue management capabilities for franchisees. Owners also have access to Wyndham Rewards, which has nearly 122 million enrolled members worldwide.