PARSIPPANY, NEW JERSEY Wyndham Hotel Group has unveiled new brand identity and product designs for its Tryp by Wyndham brand, including an updated logo and public space and guestroom designs suitable for both conversions and new-construction projects. All Tryp hotels will implement the new brand identity standards over the next 18 months.
The new Tryp interior schemes, created by New York architecture and interior design firm BBG-BBGM, reflect the brand’s new guidelines with a strong emphasis on unique social and integrated guest experiences. The designs reflect the brand’s three core pillars: a cosmopolitan essence, Mediterranean flavor and energetic spirit.
Tryp hotels will feature a very open lobby space called Plaza Central, plus a welcome area with check-in pods and eclectic furniture. This central seating area, designed for increased guest interaction, will serve as a social hub for guests, featuring an interactive “blog wall” that provides information and local points of interest for guest and staff use.
The hotel’s gastro bar, a key component of the Plaza Central, will offer Lavazza specialty coffee drinks and a selection of draft beers, Mediterranean wines, cocktails and beverages. Guests will be able to dine on light fare throughout the day including gourmet tapas, a small-plate food concept that will be an integral food and beverage concept across the brand.
“This is an exciting time and a perfect opportunity to unveil a fresh identity that captures the brand essence and the company’s commitment to growing the brand, clearly differentiating it from its competitors while continuing to focus relentlessly on increasing customer satisfaction and maximizing operational efficiencies as an international select-service brand,” says Daniel del Olmo, brand senior vice president of Tryp by Wyndham. “We feel strongly that our brand strategy will support our growth objectives, increase consumer preference among travelers looking for great locations at an affordable price and appeal to developers and hotel owners seeking a compelling alternative for existing properties or new projects in A-plus locations in cities across the Americas and Europe.”
New guestrooms feature European design influences
New guestrooms will offer efficient designs and graphic “word walls” with local urban references. Simple, clean and straightforward European design influences include hardwood-like floors, an open loft-like layout and a large desk. The rooms are appointed with ample outlets and lighting for a comfortable, hassle-free guest experience. Hotels also feature specialty guestrooms that have become a signature of the brand. Family rooms serve as ideal accommodations for families, featuring a large bed for parents, kid-friendly bunk beds and game consoles. Fitness guestrooms are equipped with elliptical machines or treadmills with a complimentary fitness outfit kit, providing guests privacy during their workout routines.
Amenities at all U.S. hotels will include free wireless Internet service, signature premium breakfast buffet focused on healthy meal selections and a fitness center. As part of the chain’s “Own the City” brand culture, hotel staff will undergo continuous training to gain extensive knowledge of the local area so they can help guests navigate key attractions as well as off-the-beaten-path venues.
New Tryp by Wyndham logo unveiled
Wyndham has also revamped the Tryp logo. While the evolved Tryp logo is designed to exude a contemporary feel and timeless sensibility, it remains true to the original logo by maintaining the original font, square shape and blue color. “The introduction of our Tryp by Wyndham global identity communicates the brand’s proud Wyndham affiliation by leveraging the strong equity of the Wyndham brand name, further reinforcing the company’s continued commitment to the future growth and evolution of the brand globally,” says Jeff Wagoner, president of Wyndham Hotels and Resorts.
Travelers can anticipate seeing the updated brand identity on exterior signage on new Tryp hotels, including the recently opened Tryp Berlin Tryp New York City-Times Square South, scheduled to open by the second quarter.
Wyndham Hotel Group acquired the Tryp hotel brand from Sol Meliá Hotels & Resorts in June. Wyndham and Sol Meliá will continue to work together to develop the brand globally and market the brand through their central reservations systems and loyalty programs to offer a unique competitive advantage.