Wyndham, Roadchef partner to launch first Super 8 hotel in the U.K.

Wyndham Hotel & Resorts has announced it will open the first Super 8-branded hotel in the U.K. Wyndham will partner with Roadchef, a motorway service area operator, to debut the economy brand in the country.

The 41-room Super 8 by Wyndham Chester East is located just off the M56 motorway and serves road travelers around Cheshire, North Wales and Greater Manchester.

The hotel is slated to open later this month, following an extensive refurbishment project of an existing hotel. The refurbishments, which began earlier this year, are part of a bigger multi-million investment by Roadchef as it plans to upgrade its roadside hotels in the country.

Influenced by the design of the new Super 8 properties in North America and Europe, featuring sleek furnishings and signature artwork, Roadchef surveyed traveler preferences in the U.K., which has helped shape the hotel’s design.

Respondents said they preferred better convenience, more choice and flexibility of experience and EV charging options to better suit overnight stays rather than a short high-powered ‘top up’ in the middle of their journey.

“Our long-term vision is to transform the way people experience road travel and roadside hotels. Business and leisure travelers alike seek convenience, comfort, and affordability, and we believe hoteliers need to cater to these modern-day guests and their evolving expectations,” said Dan Sutton, head of hotels at Roadchef. “Launching Super 8 by Wyndham in the U.K. is a step towards elevating and revolutionizing the roadside hotel experience, and we are proud to be a part of this transformation and continue to invest in delighting our guests.”

The hotel will have different room types, which have been designed with comfort and noise reduction in mind. The hotel will offer rooms for all traveler types — groups, families, couples, individuals — featuring two-bedroom units with lounge areas and king bedrooms with standard double, twin and king guest rooms.

The hotel will also have contemporary in-room technological features, a bar and restaurant and EV charging facilities.

“Today’s travelers want a quality experience but at an affordable price, which is exactly what Super 8 by Wyndham offers. It’s a brand that’s all about embracing the journey, helping guests rest up, refuel and tackle the open road ahead. For that reason, Roadchef—a company known for leveraging innovation placing convenience and comfort at the heart of their business—is the perfect partner to help us bring Super 8 by Wyndham to the U.K.,” said Dimitris Manikis, president Europe, Middle East, Eurasia and Africa at Wyndham Hotels & Resorts.

Aligned with Wyndham’s and Roadchef’s pledges to protect the environment, Super 8 by Wyndham Chester East will participate in the Wyndham Green Certification program, Wyndham’s five-level certification framework and brand standard, which helps properties lower emissions, improve energy efficiency, conserve water and reduce waste while also assisting owners’ bottom lines.

Super 8 by Wyndham has close to 2,700 hotels globally, including in the U.S., Dominican Republic, Germany, U.A.E., Saudi Arabia, Indonesia and China.

Wyndham’s economy brand, Super 8 by Wyndham, has over 65 hotels in the U.K. and about 2,700 hotels globally.