The JW Marriott Los Angeles L.A. LIVE now offers a different catering experience for groups and conventions: a gathering of some of the city’s well-known food trucks for a Gourmet Food Truck Lunch.
In conjunction with meeting planners, the hotel’s Events team can figure out which trucks to feature and how many menu items to include per truck. Day-of, the hotel hosts the parked trucks along the convention center drive or the adjacent event deck; the hotel also provides plenty of picnic tables. Guests can then wander and sample items from posted menus outside the trucks.
“This is a creative way to show off the city’s culinary and cultural diversity, and leverage a popular and fun food movement,” says Bill Buckley, JW Marriott Los Angeles L.A. Live director of sales and marketing. “The cost to host a truck lunch is roughly the same per person as serving a buffet-style meal in one of our meeting rooms – so it’s a very viable option for most planners.”
Los Angeles has more than 9,000 food trucks.